Concept - To show that the perception of beauty and 'perfection' portrayed by advertisers and the media, which is in turn affirmed by society as a whole, is fake and unobtainable.
I used the stitches to emphasise the transformation and to highlight the morally ugly way Photoshop can be, and often is, used by companies to prey on peoples insecurities in order to sell products.
The pursuit of this myth is a road paved in misery and self doubt whose only placebo comes from some magic ingredient or the blade of a knife. Know that it is fake, see it for what it is and to refuse to buy into it's ideology, or forever chase the mirage that is 'perfection'.
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